ODDS Bar & Bistro

Business: Elevated sports and entertainment space

Location: Round Rock, Texas

Services: Full Brand Identity

 

Through partnering with Goodnature and restauranteur John Green, we created a brand identity that gave a twist to a sports bar and gambling concept. The 'Odds' double entendre hits at both a poker background and a playful take on oddities. Inspired by an initial 'party monkey' wallpaper print, we developed a concept with party animals of our own.

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Knowing the interior of the space would incorporate dark tones, we honed in on navy and maroon as the dominate colors in the logo suite. Looking to tie in the fun monkey wall paper, I developed monkeys drinking cocktails and playing football, penguing playing soccer, and large birds playing golf. With the intention of using these designs across multiple touch points in the restaurant, we wanted to make sure the fun of the logo suite could appear in fun and surprising ways.

 

Now open in Round Rock! Make your reservation today at oddsbarbistro.com

 

Additional photography via ODDs social media